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BRANDING
Identities and Branding Guides
Graphic Identity Guide
| Kyoto
This booklet was created as a way to expand a city's identity and how this new look would be applied within various forms. The goals of this project was to understand the city of choice and to develop a brand new identity that represents that city as a whole and expand their visual culture. This guide was created as a project for a Graphic Design II course.
![](https://static.wixstatic.com/media/40edee_ebaa3877b96f4512aa06f37c98b27862~mv2.jpg/v1/fill/w_183,h_183,q_90/40edee_ebaa3877b96f4512aa06f37c98b27862~mv2.jpg)
![](https://static.wixstatic.com/media/40edee_3cf94686ccf24834a45a9b511b0b246a~mv2.png/v1/fill/w_184,h_183,q_90/40edee_3cf94686ccf24834a45a9b511b0b246a~mv2.png)
![](https://static.wixstatic.com/media/40edee_fa891db55cff4245bdd6d3120180b1d8~mv2.png/v1/fill/w_183,h_183,q_90/40edee_fa891db55cff4245bdd6d3120180b1d8~mv2.png)
![](https://static.wixstatic.com/media/40edee_12553e88bc9c44abb906c7d73631735e~mv2.png/v1/fill/w_183,h_183,q_90/40edee_12553e88bc9c44abb906c7d73631735e~mv2.png)
![](https://static.wixstatic.com/media/40edee_2ab6990ebda54912a522d2070c9c3e22~mv2.png/v1/fill/w_184,h_183,q_90/40edee_2ab6990ebda54912a522d2070c9c3e22~mv2.png)
![](https://static.wixstatic.com/media/40edee_6f702f81b6df43f986d3cde76a17ba50~mv2.png/v1/fill/w_183,h_183,q_90/40edee_6f702f81b6df43f986d3cde76a17ba50~mv2.png)
![](https://static.wixstatic.com/media/40edee_a5bba541171a4095a2a3b2f07ad7ef2e~mv2.png/v1/fill/w_183,h_183,q_90/40edee_a5bba541171a4095a2a3b2f07ad7ef2e~mv2.png)
Event Branding Guide
| Better Days
This branding guide was created as a way to develop a graphic language for a large scale social event. The goals of this project was to design an identity for the given event "Better Days", establish icons to be used around the venue, and other promotional aspects. This guide was created as a project for a Digital Design II course.
![](https://static.wixstatic.com/media/40edee_90a3717f5913404ca339ad3f28b66f06~mv2.png/v1/fill/w_183,h_183,q_90/40edee_90a3717f5913404ca339ad3f28b66f06~mv2.png)
![](https://static.wixstatic.com/media/40edee_4cd7e2ee0e8c4ea79af8601f24166cb0~mv2.png/v1/fill/w_184,h_183,q_90/40edee_4cd7e2ee0e8c4ea79af8601f24166cb0~mv2.png)
![](https://static.wixstatic.com/media/40edee_0a50b206427941a69f3cccb2469ad075~mv2.png/v1/fill/w_183,h_183,q_90/40edee_0a50b206427941a69f3cccb2469ad075~mv2.png)
![](https://static.wixstatic.com/media/40edee_29e7b9ddc4ed484c9081e37b7ae01a72f003.jpg/v1/fill/w_183,h_183,q_90/40edee_29e7b9ddc4ed484c9081e37b7ae01a72f003.jpg)
Brand Development and Design
|tev's gifts from the heart
For this small business, creation of the brands identity included the logo, icons, signage, and product labels for display. The goals of the business was to create an image that reflected the nature of their products and what they wanted to portray to their audience which was a natural and handmade element.
![](https://static.wixstatic.com/media/40edee_aab6f199c66c49fc8d6a0192fcbc018f~mv2.png/v1/fill/w_183,h_183,q_90/40edee_aab6f199c66c49fc8d6a0192fcbc018f~mv2.png)
![](https://static.wixstatic.com/media/40edee_20e29f2822074399898c3d67a913fe96~mv2.jpg/v1/fill/w_184,h_183,q_90/40edee_20e29f2822074399898c3d67a913fe96~mv2.jpg)
![](https://static.wixstatic.com/media/40edee_6e1009eb280f4ee8a257044eac6fd81d~mv2.png/v1/fill/w_183,h_183,q_90/40edee_6e1009eb280f4ee8a257044eac6fd81d~mv2.png)
![](https://static.wixstatic.com/media/40edee_c03d4e1f7def45df93902d1616ab993f~mv2.png/v1/fill/w_183,h_183,q_90/40edee_c03d4e1f7def45df93902d1616ab993f~mv2.png)
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